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Matt Clark Amazing Selling Machine Course Evolution 2021 Amazon is acquisitive to use the identification vacuum Google has opened with its deprecation of the third-party cookie to blot up greater enterprise for its personal DSP and writer services. The advertising and e-business behemoth has been meeting with distinctive corporations to discuss plans for an identifier that could enable advertisers and publishers to more desirable music and admeasurement endeavor inside its own advertisements ecosystem, in response to sources at three distinctive businesses which have spoken with amazon about it. amazon confirmed to Digiday that it affairs to liberate an identifier but didn t present a timeline. in preference to a regular identifier like the ones actuality developed by means of The exchange desk or LiveRamp, which Google has spoke of it won’t guide in its initiate exchange, amazon’s identifier will live entirely inside of amazon’s ecosystem: accessible to the buy side via amazon’s DSP,